INSIGHT: In an industry overshadowed by negative publicity, overpromising and misconceptions, companies competing in this space need to clearly position themselves as trustworthy and certified in order to enhance customer loyalty, acquire new customers and achieve long term growth.
AMBITION: In partnership with Business For Now, we identified the need for a thorough communications audit to be conducted in order to devise a strategy to visually communicate their standard of excellence, insight and results driven approach that defined their point of difference.
ACTION: By combining the history of Forex trading as well as their commitment to client success we created the name Stardian. Attaching brand ethics, a performance benchmark and a communication strategy to a simple, sleek, confident visual identity, has allowed Stardian to have a visual presence that represents both their standard of excellence as well as their prospective customer’s requirements.
IMPACT: Within the first month of the rebrand, our client saw a 485% increase in revenue. Added to this, Stardian has been able to increase the sale price of their training platform by over 300% whilst retaining customers at a higher level due to their refined brand perception.